We were really excited to have the opportunity to pair up with Dr. Brian Zelickson and Newton Medical in creating the Xena CSI for Elizabeth Arden. The project began with an idea that challenged the status quo within skin care industry that relying upon an ultrasonic motor to adequately purge the skin clean was not enough. The Creative Common Good helped develop a patented 3-Dimensional motion for the cleansing brush that, in clinical studies, works better than the industry leader Clarisonic. The Xena CSI is the first device to embrace the newest findings in the Dermatology world — by creating small levels of friction between layers of the skin, the skin will naturally react by releasing ‘fillers’ that smooth the skin temporarily.

We not only offered Creative Direction and Product Design for the device itself, but also for many of the additional accessories that will be launched at a later date. The initial product launch will include 3 removable brush heads: Cleansing, Skin Smoothing, and Infusion. Additional heads for Red and Blue Spectrum therapy are scheduled to be released down the line.